6thStreet
How do you design and implement the first phygital shop format in the GCC region?
Challenge
Presentation of
a unique fashion store on one of the most demanding markets in the world.
Transferring the experience familiar to e-commerce customers to the physical space of a brick-and-mortar shop. Creating a user experience based on digital services, processes and communication in the brand’s online pure-play shop network.
Solution
Shop combining brick-and-mortar space with digital processes and communication
We tailored the customer path and digital services to the preferences and needs of online customers. The end customer is given the opportunity to conveniently select products, quickly try them in an automated fitting room, and conveniently close the transaction.
previous project 