Sephora
How do you create
an in-store digital experience for customers and also an advertising system for suppliers?
Challenge
Digital customer experience
Designing a digital communication channel dedicated to premium category perfumery. Tailoring digital communication to the shop space, function and variety of media.
Solution
Variety of media formats
We combined the effective management of the individual zones (shop windows, sales floor, promotional gondolas, checkout) with a wide variety of media formats. The Digital Signage+ service we provide and maintain is also an appealing advertising space for suppliers.
previous project 